JLO by Jennifer Lopez

Developed and managed the creative identity for the JLO by Jennifer Lopez lifestyle brand as well as its sub brands: Sweetface & Justsweet and inclusive of all product categories.

• Managed in-house design and merchandising teams to ensure brand consistency while satisfying the needs of various retailers and international partners.

• In charge of Product Development for all JLO licensed product categories (fragrance, footwear, handbags, jewelry, eyewear, lingerie, watches, and apparel), working closely with licensing partners to develop merchandising plans, positioning, design direction, and pricing structures for specific domestic and international markets.

• Interfaced with Licensing, Branding and PR teams on all global strategies, programs, and initiatives.

• Styled and art directed look-books, catalogs, merchandising books, POP and collateral materials.

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